Client
Felipe Fiallo
Studio
ACHU! Studio
My Role
Creative strategy art direction
Year
2020
Bio-Digital Couture & sustainable Sneakers
"We Go Far" Bio-Digital Couture & sustainable Sneakers
Ecuadorian designer Felipe Fiallo introduces "We Go Far," an eco-futuristic footwear project that transcends being a mere product line. It stands as an invitation to harmonize fashion with nature.
Categorized into biomaterials, digital fabrication, and upcycling of luxury leftovers, the project features innovative sneakers like the Crystal Walk, adorned with naturally growing crystals through over-mineralization, and Food for Fish, a biodegradable shoe designed for a year of use before natural decomposition.
Playful Ecology
Playful Ecology is a creative movement that merges ecological innovation with imaginative design. It embraces biomaterials, natural growth processes, and sustainable fabrication as playful yet purposeful tools to rethink how we create. Ecuadorian designer Felipe Fiallo’s project We Go Far is a strong signal of this trend — showcasing crystal‑grown sneakers, biodegradable shoes, and upcycled materials that transform ecological responsibility into bold, experimental design.
Art direction in a bio-Digital Couture Focus
Project Implementation
Aligned with the bio‑digital couture movement, I creative‑directed a campaign that staged each shoe within its natural environment, highlighting the science and innovation behind its biomaterials. The visual language drew on Playful Ecology, merging rich textures, fluid organic forms, and futuristic accents to create a luxury‑meets‑nature aesthetic. This approach elevated sustainability to the realm of desire, positioning eco‑innovation not as a compromise but as the new language of aspirational design — where creativity and ecology meet in a harmonious, future‑ready dialogue. The campaign reflected the brand’s folkloric vision, blending digital, biology, and sustainability into a provocative rethink of materials for luxury footwear. This work contributed to the project’s recognition with the Fondazione Ferragamo Award, the People’s Choice Award at ITS 2020, and a feature in Vogue Italia.
