Client
Coca-Cola Company
Ad Agency
AWA
My Role
Creative and art direction
Year
2012
Schweppes’ Home Mixology App
Schweppes' Home Mixology App
In 2012, Schweppes ventured into the Ecuadorian market with the ambitious goal of positioning itself as the foremost brand for cocktail mixing. However, the challenge lay in the unfamiliarity of Ecuadorians with the product's potential as a mixer. Leveraging the thriving popularity of mobile apps, We identified an opportunity to create an immersive experience that would not only introduce the product but also serve as a valuable tool for crafting the perfect drink.
The resultant app proved to be a game-changer, providing a simple yet powerful platform. Offering a diverse array of recipes incorporating Schweppes as a mixer, it went a step further by assisting users in calculating precise ingredient amounts based on their chosen glass. This dual functionality enhanced the flavour experience while promoting cost efficiency, fostering a personalized and budget-conscious cocktail culture within the confines of one's home.
Home Mixology App
How it works
The app was exceptionally user-friendly. Users only needed to identify the type of glass to be used. Subsequently, the app assisted in measuring the height and diameter. Through a straightforward calculation, the app provided the precise liquid volume, enabling accurate measurements for each ingredient in the recipe
A Glimpse into the Future of Home-Based Mixology
Learnings
Even though this app was launched years before the pandemic, it foresaw the emerging trend of home-based mixology. In today's landscape, the surge in diverse beverage options motivates consumers to explore mixology at home, supported by virtual experiences and content that delves into the rich culture of crafting drinks. Lockdowns acted as a catalyst, propelling enthusiasts to embrace the art of mixology in the comfort of their homes. The current economic climate further emphasizes this trend. As the world continues to embrace home-based mixology, the Schweppes case stands as a testament to the importance of foresight, adaptability, and empowering consumers to understand and utilize their products at home, extending beyond the conventional focus on outdoor consumption spaces.
The images have been updated for a more contemporary presentation of the case.
