Client
NakSnack
Studio
ACHU! Studio
My Role
Creative strategy and art direction
Year
2018
Snacking for a Smart and Sustainable Future
Snacking for a Smart and Sustainable Future
The snacking industry has long been plagued by hedonistic urges, linking the act of eating to emotions and basic needs ingrained in human behaviour from infancy. Naksnack emerges as a pioneering brand addressing the challenges associated with this behavioural pattern, aiming to transform the snack category by promoting a smarter and more mindful approach to food consumption.
**Creative & Strategic Principles:**
Naksnack challenges the conventional notion of snacking by advocating a non-emotional way to eat. The brand encourages consumers to eat when necessary and to be mindful of their nutritional needs, fostering a conscious and healthier relationship with food.
Strategic Focus
*1. Transparency and Clear Communication:*
Nacsnack's strategy centers around transparency, rejecting marketing jargon, and prioritizing clear communication about ingredients, sourcing, and nutritional benefits. By embracing honesty, the brand builds trust with consumers seeking straightforward information about the snacks they consume.
*2. Results-Oriented Approach:*
Beyond emphasizing health benefits, Nacsnack takes a results-oriented approach by addressing food security concerns. The brand creates products using fruits and vegetables that might otherwise go to waste, contributing to a sustainable solution to the food security issue.
*3. Geometric Transparency:*
To enhance transparency, Nacsnack employs a unique visual strategy. Ingredient percentages are clearly labeled in a raw, geometrical, and measured manner, emphasizing the brand's commitment to transparency. This approach empowers consumers to make informed choices about their snacking preferences.
Arriving early to the Future of functional food
Naksnack stands at the forefront of the functional snacking, challenging traditional norms and offering a smart, transparent, and sustainable alternative. By addressing the emotional ties to eating and integrating innovative strategies, Naksnack was arriving early for the future of functional food now use as a tool to reach health goals, both from a physical and a mental standpoint.
