Client Felipe Fiallo Studio ACHU! Studio My Role Creative strategy art direction Year 2020 “We Go Far” Bio-Digital Couture & sustainable Sneakers In the ever-evolving landscape of fashion, a pivotal trend named “Material Matters” is reshaping design perspectives. This trend sees a holistic shift in the approach of product designers and architects toward sustainable materials....
Client NakSnack Studio ACHU! Studio My Role Creative strategy and art direction Year 2018 Snacking for a Smart and Sustainable Future The snacking industry has long been plagued by hedonistic urges, linking the act of eating to emotions and basic needs ingrained in human behaviour from infancy. Naksnack emerges as a pioneering brand addressing the...
Client Coca-Cola Company Ad Agency AWA My Role Creative and art direction Year 2012 Schweppes’ Home Mixology App In 2012, Schweppes ventured into the Ecuadorian market with the ambitious goal of positioning itself as the foremost brand for cocktail mixing. However, the challenge lay in the unfamiliarity of Ecuadorians with the product’s potential as a...
Type of project Product Creation Studio ACHU! Studio My Role Creative and product designer Year 2017 Balancing Work and Zen The emergence of Bleisure as a lifestyle trend has significantly influenced the creation of the Working Buddha product. Bleisurite consumers, especially New Millennial individuals, seamlessly blend work and leisure, relying on technology to manage their...
